Feels like Home is a furniture retailer.

The company was launching a new line of furniture called "For All". This new line was designed to expand their customer base.

Their business goal for the "for All" line was to grow their total active customer base by 30% within a year of launch.

To support this campaign, the team and I set two email marketing goals to follow after the overall business objective.

-I turned these campaign goals into SMART goals to facilitate their comprehension

-I segmented our email list to deliver more targeted emails according to our customers' interests and preferences.

-I created a series of emails for the campaign. A welcome email, newsletter, and promotional email.

-I analyzed the monthly performance of our campaign and collected insights

-I created a presentation report to highlight my findings and proposed suggestions for the future.

At the agency, we were working on email campaigns for three of our clients, including their newsletters, retention, and promotional emails.

-Lakewood Pet Clinic

-Safe Hands Wellness Center

-Starr auto

We had previously written their email body, and we needed to conclude with the email's subject and preview text.

That was my task.

-I reviewed the email contents and took note of the message they wished to convey, as well as the tone of this message

-I followed up by writing concise subject lines and preview texts

I made sure to keep the emails personalized to obtain a more impactful result

Clean and Bright Skincare is a skincare brand that uses all-natural ingredients.

In preparation for their upcoming email marketing campaign, they needed to segment their email subscriber list to improve conversions and the effectiveness of their campaign.

They decided to use Constant Contact for this task and requested my help.

They were planning to introduce a new line of hydrating products designed for dry skin and equally wished to offer a promotional offer to their clients who had their birthday during the launch month of April.

Following their request, I created two email list segments for clients living in dry geographical locations and another for clients with their birthdays in April.

Power Zone Fitness is a club that provides a variety of functional training equipment as well as fitness classes and personal training sessions.

They were about to launch the new app "Zone on the Go," which features online classes, virtual personal training, tracking, and more.

To encourage existing club members to try the app, they planned on offering a free three-month trial.

They planned to announce the launch of their new app through an email campaign.

As a starter, they targeted members who had identified as parents or caregivers.

Their goal was to get 5% of this demographic to download and sign up for the trial.

My task was to write this retention email for the campaign.

Odos Eyewear is an e-commerce business that sells prescription eyeglasses and sunglasses.

The team and I had worked on gathering all the assets necessary for the email, and my task was to create and design the welcome email for new subscribers using Hubspot.

Homework Helpers is a tutoring business that offers personalized educational services online and in person.

The team and I were working on the email campaign to announce signups for the next semester.

We had already gathered all the necessary assets for the email, and my task was to create and design this email in MailChimp.