At Good Mercury Marketing, my team and I were working on the preliminary steps for the marketing campaign of Snclair Verde Lamp Company, intending to increase brand awareness.

The team and I were responsible for creating an internal marketing proposal for this campaign.

Based on the project brief:

-I suggested  two brand awareness strategies and backed up my choices with appropriate data

-I proposed one general content bucket I believed would resonate the most with their target audience

Over a year had passed since Sinclair Verde Lamp Company became a client of our agency, Good Mercury Marketing.

At the end of each year, we present our clients' progress in a marketing presentation.

In this presentation, we highlight what went well over the course of the year as well as improvements that are needed.

I was responsible for the creation of this year's marketing report for Sinclaire Verde Lamp Company.

At Good Mercury Marketing, we were implementing multiple campaigns for our client, Sinclair Verde Lamp Company, among which was a Google Ads search campaign.

It had been 30 days since the launch of this campaign, and we still weren't getting satisfying results. 90% of our viewers were not clicking on the Ad.

This Ad campaign operated on a Cost Per Click bid strategy.

To increase click rates, we decided to adjust the specific topics and keywords associated with our Ad campaign to increase the number of clicks by 20%.

I was responsible for this task.

I reviewed the current campaign keywords and identified those with low performance and adjusted them, while maintaining our ROI and conversion rate for our budget as high as possible.

-I reviewed the list of potential keywords and their expected performance metrics and cost

-I developed a list of keywords to maximize the number of clicks while staying within the budget of our campaign.

The company was planning for an upcoming campaign, and they requested my help to analyze their customers' data for their target audience and identify possible barriers they were facing in order to respond more effectively to their needs with the campaign.

Founder's Dairy is a specialty food retailer selling dairy products.

To improve their search visibility online as their community was expanding, they requested our help to improve their SEO.

As part of our strategy, we updated their page titles and meta descriptions to better reflect their webpage contents.

We began by making recommendations for their product pages for buying cheese online and their proprietary recipe page.

Search Ads data

Oscar's Bakery had just launched a website feature that allows customers to place online orders.

To promote this new feature, they planned to offer free delivery and 15% off on all online orders.

To promote their offer, they requested my help in creating a responsive search Ads campaign.

Given their campaign brief, I created ten headlines, five descriptions, and five call-out extensions to match their potential customer search queries. 

Great Grounds is a regional coffee shop.

To increase sales on weekday afternoons, Great Grounds was planning to offer a promotion to all customers who purchase in the afternoon between 2 to 4 PM from Monday to Friday.

To promote this offer, they planned to launch an Ad campaign.

I was responsible for the developùent of a responsive display Ad campaign for this promotion.